On 6 June, the largest event dedicated to electric mobility in the country so far took place in Sofia – Eldrive Electromobility Festival 2026, which marked 10 years since the first installed charging station of the company in partnership with The Mall. The event brought together official importers and dealers of more than 20 car brands with over 40 electric vehicles, financing institutions and numerous electromobility partners. A large part of the cars had not been presented to the public before, and some of them arrived especially for the event and could be seen for the first time in Bulgaria.
This year’s edition of the festival was held under the slogan “10 years of electromobility” on the occasion of the anniversary of the first installed Eldrive station, which is at this location and continues to function, and next to it, station number 1000 of the Eldrive network in Bulgaria was recently installed.
According to the organisers, the festival was visited by over 5,000 people. Eldrive shared that on the day of the event, there were over 100 charging sessions at their stations in The Mall, which were free over the weekend, with more than 3,000 kWh of electricity being charged.
The program of Eldrive – Festival of Electromobility 2026 included the opportunity for visitors to view cars from the brands Mercedes-Benz, Nissan, Zeekr, Leapmotor, Geely, Renault, Subaru, MG, Hyundai, Toyota, Citroen, DS, Peugeot, Jeep, Opel, Fiat, , Lynk & Co Ford, KIA and Volvo, as well as to test drive a large number of them. Guests of the festival could turn to UBB Interlease, Procredit Bank and Ayvens for financing an electric vehicle. The culmination of the festival was a light show with almost 100 Tesla cars, organised and implemented by Carlife by Dani.
Eldrive is a leading regional operator of public charging infrastructure for electric vehicles in Bulgaria, Romania and Lithuania. The company manages more than 3,500 charging points, with over 1,500 of them in Bulgaria. Eldrive’s main focus is fast and ultra-fast charging, as well as the construction of charging hubs at key locations along major road routes and in cities. The company has ambitious plans to develop its network, which include the construction of 7,400 charging stations by 2028 in the three markets in which the company operates, under a project supported by the European Investment Bank and the European Bank for Reconstruction and Development. Over 2,000 of them will be in Bulgaria.
The Mall is one of the most visited malls in Sofia and among the largest shopping centres in the city and the country. With its unique design, architecture and over 240 stores, located on an area of over 62,000 sq m. Currently, The Mall is also one of the largest charging hubs in the country, with Eldrive alone offering 16 charging points for electric vehicles with power from 22 to 500 kW.