Have you ever considered exhibiting yourbusiness? Whether this thought has never occurred to you or you’re on the fenceabout it, this article will demonstrate the ever-growing success that can begained from exhibiting at trade shows.
Following on from an infographic posted onour Instagram page @thebusinessshowuk,we found a range of sources and statistics that will take you through the hugebenefits of exhibiting your business…
TheStatistics:
● 64% of exhibitors plan toexhibit at more shows in 2023 than compared to 2022 (Sоurсе: Display WizardTrade Show Exhibitor Report 2022)
● 70% of businesses exhibiting attrade shows generated brand awareness and new leads in 2022. (As above).
● 65% of businesses agreed thatin-person exhibitions were a very valuable part of their marketing strategies.(Source: Display Wizard Covid 19 Trade Show Report 2022).
● 75% of exhibitors predicted apositive future for business shows. This includes better lead generation, brandawareness, and a greater ROI. (Display Wizard Exhibitor Survey).
● 81% оf those attending abusiness exhibition hаvе buуіng аuthоrіtу. (CEIR: Thе Sреnd Dесіѕіоn: AnаlуzіngHоw Exhіbіtѕ Fіt Into the Ovеrаll Marketing).
● There is also a greater benefitto employees of an exhibiting company. 58% of businesses said that their staffdeveloped their knowledge of the products and resources they offer at anexhibition. (Display Wizard Trade Show Exhibitor Report 2022).
● On average it takes 4.5 salescalls to close a sale, but with a lead from an exhibition it only takes 3.5.(CEIR: ‘The Cost effectiveness of Exhibition Participation: Part II).
● Face-to-face networking works!71% of SMEs generated business from this method. Exhibitions are great placesfor growing your contact list. (Display Wizard SME survey).
This speaks to how invaluable it can be toexhibit at a business exhibition. Sometimes the more traditional face-to-facemethods of a trade show win out over modern digital marketing methods.
After the stormy pandemic, it’s good toremind ourselves that business in-person is still a core part of the worldwideeconomy.
If you’re interested in learning more abouthow you can get involved with our show, The Business Show, reach out at enquiries@thebusinessshow.co.uk or call us on 01174579911.