The second edition of Life-Cycle of Startups took place on 16 October 2025 at the Hilton Sofia, bringing together over 200 founders, investors, policymakers, and innovation leaders from Bulgaria , Norway , Hungary , and Malta.

This year’s theme explored how AI giga-fabrics, defense technologies, and smart capital are reshaping the entrepreneurial landscape in Bulgaria and across the SEE region. Participants also discussed the Gen I initiative – a multidisciplinary innovation programme for students designed to bridge business and education.

The forum was organised by BOYANOV & Co. and the American Chamber of Commerce in Bulgaria, with the support of the BBCC, European Commission, European Investment Bank, Innovation Norway, and the GATE Institute at Sofia University.

We are delighted to share that BBCC Member Yordan Iliev, representing MySynergy, took part in this inspiring event, contributing his perspective on how digital transformation and smart technologies can accelerate the growth of Bulgaria’s innovation ecosystem. His participation once again highlights the active role of BBCC members in advancing innovation, collaboration, and entrepreneurship in the region.