The event kicked off with a welcome and opening address by Elina Zheleva, Managing Partner of launchlabs Sofia. The program included several key presentation slots:
10:30 – 10:45
DIGITRANS: How can Bulgarian businesses catch up in digitalization?
Damyan Ivanovski, Digital and Green Transformation Specialist, World Bank
10:45 – 11:00
Investing in the Future: Financial and Expert Support for SMEs or How Bulgarian SMEs Can Benefit from the DIGITRANS Program?
Elina Zheleva, Managing Partner, launchlabs Sofia
11:00 – 11:15
Success Stories: What Do Companies Achieve with the DIGITRANS Program?
Dr. Boyko Takov, Executive Director, Executive Agency for Promotion of Small and Medium Enterprises
The program aimed to provide Bulgarian enterprises with a competitive edge by helping them integrate new technologies and optimize their business processes. Participants in the event had the opportunity to learn more about how SMEs can benefit from the financial and expert support of DIGITRANS, as well as hear success stories from companies that have already undergone the program earlier this year.
Partnership and Collaboration
DIGITRANS strives to create a network of partners to promote the program and help small companies maximize the benefits of digitalization.
Organizer Quotes
“The DIGITRANS project offers much more than financial support for SMEs. The real value for companies is having direct access to a team of professionals who can help them assess, prioritize, and work on the internal process challenges that are prerequisites for digitalization. With an easy application process, the path to exceptional opportunities is opened.”
Elina Zheleva, Managing Director of launchlabs Sofia and Chief Management Consultant for the DIGITRANS project
“Digital transformation of economies requires continuous and joint efforts to create a more advanced, secure, and efficient environment. I am convinced that the DIGITRANS program has the potential to scale nationally and play an important role in advancing the digitalization process for SMEs in Bulgaria.”
Dr. Boyko Takov, Executive Director, Executive Agency for Promotion of Small and Medium Enterprises