On December 4, Elena Yordanova, Deputy Executive Director of the British Bulgarian Business Association (BBBA), and Dimitrova Dennitsa, BBBA Ambassador in the UK, attended the British Chambers of Commerce (BCC) Pre-Christmas Breakfast Briefing at the Palace of Westminster, House of Lords. The prestigious event gathered business leaders and policymakers to reflect on the year’s achievements and discuss priorities for the coming year.

Shevaun Haviland, BCC Director General, delivered a keynote address outlining the organisation’s strategic goals for 2024. She emphasized the BCC’s role in advocating for businesses and shaping government policy, focusing on fostering economic growth and addressing challenges in the evolving global economy. Her remarks underscored the importance of collaboration and innovation in driving progress for the business community.

The participation of BBBA representatives highlights their commitment to strengthening ties between Bulgarian and UK businesses. The event provided a valuable platform to exchange ideas, build relationships, and reaffirm the BBBA’s dedication to fostering international partnerships and advocating for its members on the global stage.