Get your brand glowing like Rudolph’s nose with AB Brand Tracking!
Ever wondered how your mass-market B2C brand fares in this competitive market? Wonder no more! Introducing AB Brand Tracking, a robust quarterly brand health survey brought to you by the dynamic partnership of Argent Group and BluePoint.
As a valued member of BBBA, you can unwrap a special discount just for you. Discover actionable insights to boost your brand’s performance and make this holiday season your most successful yet!
Don’t miss out on this limited-time offer. Claim Your 15% Discount by 20th December!
AB Brand Tracking is a tool that monitors on regular basis the health of mass-market B2C brands in their competitive environments, and thus helping strategic marketing decisions to be made.
Brand awareness of the players in the category is examined in its three levels:
- Top of mind
- Spontaneous awareness (sum of top of mind & unaided awareness)
- Total awareness (sum of spontaneous awareness and aided brand awareness)
AB Brand Tracking also monitors:
- Image parameters of the leading brands in the category;
- Perceived similarity of the brands;
- Shopping behaviour;
- User demographics;
The data that AB Brand Tracking provides is for different groups of clients:
- 25-54
- 18-49
- Sofia
- Big cities
- Small towns
- Other interest groups among consumers 18-65, urban population, internet users
20+ categories are explored, including:
- Automobiles
- Banks
- Hair dye
- Vitamins
- Insurance companies
- Furniture stores
- Supermarkets
- and many others.
Additional categories may be included in the next waves of the study.
Satisfied Clients Speak Out: Recommendations from Users of AB Brand Tracking
“We have been using AB Brand Tracking since the first wave of research. the tool is extremely valuable when planning strategic decisions related to the marketing activities of Mebeli Videnov, thanks to the information it gives us about the dynamics of consumer perceptions and the pulse of the market.” – Marketing Furniture Videnov
“AB Brand Tracking showed us in detail the level of awareness and image of Herbalife Nutrition prior to the launch of our first TV advertising campaign. We expect the next wave of research to show if and how the campaign impacts metrics. For us, AB Brand Tracking reports are extremely valuable, because they provide information about the position of the brand in the competitive environment and monitor the developing situation.” – Herbalife Nutrition, Bulgaria
If you are a BBBA Member, get your 15% discount for 1 year subscription (4 waves of survey) if you confirm it by December 20th.
Please contact Svetoslav Dabov + 359 2 942 60 60, svetoslav@argent-bg.com.