The London School of Public Relations is an international training organization in the field of leadership, communications and reputation management. Three new courses start in March:
Brand management & Employer branding
19 March – 12 June 2024
The main goal of the Brand management & Employer branding course is to provide participants with the knowledge on how to manage brands in such a way as to improve the consumer experience and brand value. Special attention is paid to the importance of strategic thinking in brand management, focusing on positioning, mission, identity and stakeholder engagement.
The lecturers will share their practical experience both in terms of brand management and the specifics of building the employer branding and will present successful strategies and campaigns of various companies and business areas. During the training, real-life business cases from a wide range of industries will be presented to provide participants with a better understanding of the current and complex challenges in the field of brand management & employer branding.
PR, AI and Reputation Management
12 March – 10 July 2024
Artificial intelligence (AI) stands poised to drastically augment the capabilities of professionals across public relations, corporate communications, and marketing. Recent explosive advances in machine learning and natural language processing have led to the emergence of AI tools that can help automate repetitive tasks, generate insights from large datasets, and enhance creativity for PR teams. However, to effectively integrate AI, professionals must have an understanding of its pitfalls and limitations as well.
The focus of the course PR, AI and Reputation Management is on how PR evolves into a holistic business approach, which is defined by the term “reputation management”. The emphasis is on how the communications of the organization and the brand are developed so as to achieve a sustainable approach that meets the values and strategy of the company.
One of the main directions of the course is how practitioners can adapt to the new technological ecosystem, filled with AI, social media, mobile applications and active customer participation. The emphasis is on proactive, strategic brand management and their communication with a wide range of stakeholders.
Online Marketing and Artificial Intelligence
19 March – 20 May 2024
Artificial intelligence (AI) enables the creation of personalized, hyper-targeted email texts, video scripts, web pages and more tailored to customers’ individual interests and preferences based on their engagement data. More and more companies can effectively use AI chatbots around the clock for customer service and automation in handling high volumes of recurring customer inquiries. These tools free up your time for more strategic initiatives.
This course is designed to help you develop a strategy for your business in online marketing, content creation and effective use of social media. We’ll explore the different social media platforms to find out which mix is best for your needs and learn best practices. You will learn how to monitor what people are saying about your business (your organization and brands) online and how to combat negative comments.
BBBA members get a 15% discount of the regular prices of all courses.
