BBBA was a partner of the start-up competition and Genoveva Christova-Murray, BBBA Board Member and Cristina Dragu, Director, Foreign Direct Investment | Europe Central | North Macedonia, Bosnia and Herzegovina, Bulgaria, Serbia, Romania, were part of the mentors of the participants

Holoma is a revolutionary technology in the field of personalized medicine and orthopaedics which provides a solution for viewing, collaboration, navigation, and compliance for surgeons using 3D holograms and mixed reality. The winner gets an accelerator programme and meetings with potential investors in the UK. The grand prize is provided by DIT (Department for International Trade) UK and the British Embassy in Sofia, partners of the Dash. During the final episode H. Dr. Rob Dixon, UK Ambassador to Bulgaria, awarded the grand prize winner of the TV start-up competition. 

Bloomberg TV Bulgaria, part of Investor Media Group, builds on its mission to benefit business and takes another step towards promoting best practices by providing a platform for innovative business solutions for a better and successful future.