The idea for #GivingTuesday originated in the U.S. in 2012, but quickly spread to over 100 countries worldwide – Canada, Germany, the UK, Spain, Lebanon, Brazil, Bulgaria, and many others. It’s a day dedicated to giving and celebrating the power of generosity.
#GivingTuesday provides an opportunity for businesses, charitable organizations, and local communities to unite in support of important societal causes, reminding people that giving is an essential part of life and a way to use our money to make a real difference in someone’s life.
BCause Foundation is the official representative of #GivingTuesday for Bulgaria. In 2023, a total of BGN 70,424 was donated. More than 37 NGOs participated, along with numerous media partners and dozens of celebrities, who helped raise awareness about the importance of generosity.
This year, the BCause team warmly encourages more businesses to get involved in the initiative. In return, they will assist with marketing ideas, guidance in selecting validated causes, company logo placement, and inclusion in press releases and social media posts.
This year, the initiative will take place on December 3, 2024. You can learn more about the initiative and get in touch with BCause’s marketing specialist here: – Giving Tuesday Bulgaria.