You’ve invested heavily to exhibit. Or perhaps you’re attending as a visitor, walking miles of aisles with a pocket full of business cards and a calendar full of “let’s catch up” meetings that never actually happen.
In the competitive UK and international landscape, a trade show isn’t just a day out or a marketing activity—it’s a high-stakes sales operation. Whether you are behind the booth or walking the floor, if you aren’t seeing a direct line from your time spent to your bottom line, it’s a preparation problem.
This introductory workshop provides the blueprint to stop leaving money on the table, whether you’re exhibiting or visiting.
When: 28 May 2026, Thursday
Time: 10:00 – 12:30
Location: Missia23
Language: English
What You’ll Discover:
- The “Trade Show Myth”: Why “it didn’t work for us” is usually a failure of strategy, and how to fix the gaps in your UK market approach.
- Precision Targeting (Exhibitors & Visitors): How to define your Event Target Profile to ensure you aren’t wasting time on “brochure collectors” or aimless wandering.
- The 10-Second Hook: How to distill complex products into a pitch that stops the right prospects—or catches the right exhibitor’s attention—in seconds.luc
- The “Visitor Advantage”: Strategic tactics for those not exhibiting. How to “work the room” without a stand, secure high-value impromptu meetings, and audit competitors effectively.
- The Follow-up Gap: A proven framework for converting “hallway chats” into scheduled discovery calls before you even leave the venue.
Who Should Attend:
- Export Managers responsible for breaking into the UK or expanding across Europe.
- Founders & CEOs who personally represent the brand, whether hosting a stand or scouting the market as a visitor.
- Sales & Marketing Leads who need to justify event spend and maximize lead quality.
- SMEs and Scale-ups attending 2–10 international exhibitions per year.