The Modern Helm: Tech Evolution & Human Resilience
The British Bulgarian Chamber of Commerce (BBCC) invites you to an afternoon of high-level strategic exchange. This isn’t another passive seminar. It is a curated, 120-minute “sprint” for leaders navigating the dual pressures of rapid AI integration and the human resilience required to lead through it.
We are stripping away the buzzwords to focus on two questions: What works? and How do we endure?
When: 7 April, Tuesday
What time: 4 pm- 6pm
Where: InterContinental Sofia by IHG
Participation fee: Member: 50 euro (VAT incl.)
Non-members: 80 euro (VAT incl.)
The Guides at the Helm
We are delighted to feature two distinguished perspectives to kick off our dialogue:
- Tony McMurray: AI Evolution – Cutting through the hype to identify where AI creates measurable business value versus where it creates systemic risk.
- Aneta Natova: Human Resilience – Mastering the leadership habits that build clarity and mental stamina under conditions of extreme uncertainty.
Aneta Natova is the Founder and CEO of LeadFit Global, a leadership development consultancy dedicated to unlocking human potential in the modern era through evidence-based training, executive coaching, and strategic consulting. Through its work with senior leadership teams across multinational and Fortune 500 companies, LeadFit Global supports organizations in building the cognitive, emotional, and behavioural capabilities required to navigate complexity, accelerate AI adoption responsibly, and sustain performance under continuous change.
In her role, Aneta represents the company’s focus on strengthening resilience, decision-making, and clarity in fast-moving, technology-driven environments. She is also a TEDx speaker, whose talk on conscious leadership has reached more than 77,000 viewers, reflecting LeadFit Global’s broader commitment to advancing leadership practices that integrate technological progress with human adaptability.
Tony McMurray is a senior finance leader at Ingram Micro with over 30 years of international experience across the UK, Europe, and Bulgaria. Tony is a Fellow of the CIMA Institute and a certified Six Sigma Black Belt. In his current role, Cluster CFO, he is accountable for all aspects of strategic financial management and operational excellence across a number of countries in the region. Previously, he served as Managing Director of Ingram Micro Global Business Services in Sofia, overseeing more than 1,300 employees and helping establish Bulgaria as a key hub in the company’s global network.
Beyond his corporate career, Tony is actively involved in youth development and civic leadership. He serves as a board member of AmCham Bulgaria, a board member of BEST (Beyond Education, Speech & Debate), and Chair of the Duke of Edinburgh’s International Award Bulgaria, supporting education, public speaking, and fundraising initiatives. Known for his engaging speaking style—shaped by his background in music and sport—Tony has delivered two TEDx talks, the first reaching over 250,000 views. He is a passionate supporter of charity challenges, including marathons, cycling, kayaking, and high-altitude climbs.
Why Attend?
In an era of “death by PowerPoint,” this event is designed for active participation. You will not just leave with a notebook full of ideas, but also enjoy a traditional British afternoon tea and pastries while networking with fellow C-level executives.
N.B: Important information regarding tickets:
- please note that this is a C-level event
- this event requires a registation at the buton below. No registrations and payments on the spot will be allowed at the event.
- when booking your tickets please specify the name of the person attending the event and their position
- upon completing the registation and payment you will recieve an invoice
- cancellations before 31 March will be fully refunded. Cancellations after this period won’t be refunded