Sustainability Leadership: Turning Ambition into Action
The British Bulgarian Chamber of Commerce (BBCC), in partnership with the Bulgarian Business Leaders Forum (BBLF), invites senior business leaders to an interactive conversation about sustainability leadership and what it takes to navigate an increasingly complex and uncertain business environment.
Sustainability is no longer only about meeting regulatory requirements or ESG reporting. It is increasingly about leadership: making informed choices amid uncertainty, balancing competing expectations, identifying opportunities for competitive advantage, and turning ambition into tangible action. This raises fundamental questions about the qualities leaders need today—from foresight and adaptability to sound judgement, collaboration, and the confidence to act.
When: 22 October 2026
What time: 16:00 – 18:00
Where: Maison Sofia – MGallery Collection
Participation fee:
BBCC & BBLF Members: €50 (VAT incl.)
Non-members: €80 (VAT incl.)
Please note that this event is in English with no translation available.
This 120-minute session is designed as a practical, high-level exchange among decision-makers, bringing together the wider European perspective and the real-world realities of doing business in Bulgaria.
We will explore two central questions:
- “How can leaders turn sustainability into competitive advantage – through foresight, adaptability, sound judgement and the confidence to act?”
- “What does sustainability leadership look like in practice – and what does it take to turn ambition into action in the real world?”
Format & Conversation Starters
The session begins with Tsvetelina Kuzmanova setting the broader European context—exploring the intersection of sustainability, policy, finance, and business competitiveness, and framing what this changing landscape requires from modern business leaders.
We will then bring the discussion directly into the Bulgarian business reality with Gergana Stancheva. In a candid fireside chat, Gergana will share practical experiences and stories that reveal the human side of sustainability leadership: the choices, uncertainties, and challenges leaders face, the qualities needed to foster an impactful organisational culture, and what it takes to translate sustainable ambition into market reality.
If you are interested in sponsorship opportunities please reach to us at office@bbcc.bg
An Interactive Exchange
The conversation will not stop at the stage. Participants will work on a practical case study in small groups, facilitated by Tsvetelina and Gergana. This interactive format creates space to challenge assumptions, exchange real-world perspectives, and work through shared leadership challenges alongside peer executives.
Our shared ambition is simple: to create a meaningful dialogue about the human story behind sustainability—making sustainability leadership tangible, understandable, and actionable.
Speaker Profiles
Tsvetelina Kuzmanova | Sustainable Finance Lead, CISL Europe (University of Cambridge Institute for Sustainability Leadership)
Tsvetelina works at the intersection of EU sustainable finance, public investment, and business competitiveness. A Member of the EU Platform on Sustainable Finance and the Insurance Advisory Panel of EFRAG, she works closely with leaders across business, finance, and government to shape policy frameworks that drive European climate objectives while enhancing market resilience. She holds an MPhil in Development Studies from the University of Cambridge.
Gergana Stancheva | COO & Co-Founder, LAM’ON
Gergana is responsible for organisational development, go-to-market execution, and culture at LAM’ON. Combining strategic management with creative direction, she has been central to scaling the company and translating complex deep-tech innovation into clear market value. Recognized in Forbes Bulgaria 30 Under 30 and selected by the EU’s EISMEA as a role model in its Supporting Women Entrepreneurs campaign, Gergana brings firsthand experience of the courage, mindset, and adaptability required to build a sustainable venture.
Join us for an afternoon of practical insight, candid conversation, and shared experience—and explore what it truly means to lead on sustainability in the real world.
N.B. Important Information Regarding Registration:
- Please note that this is a C-level executive event.
- Advance registration is required. No registrations or payments on the spot will be permitted.
- When booking your tickets, please specify the name and position of the attending executive.
- Upon completing registration and payment, you will receive an official invoice.
- Cancellations: Full refunds are available up to 16 Oct. Cancellations after this date will not be refunded.